Last Revised: June 25, 2017
StartApp Inc. (“we,” “us,” “our” or “StartApp”) is a mobile advertising and data company that provides its mobile application developers, advertisers and publishers (“Business Partners”) with an advertising platform for the purpose of delivering targeted and personalized advertising to individuals who download, use or otherwise interact with an App Developer’s app or our Services, as defined below (“User(s)”)(hereinafter the “Business Partners” and “User(s)” shall be collectively defined as “you” or “yours”).
This Policy describes StartApp’s collection and use of the information provided or collected on or through our various services and features (collectively shall be defined hereinafter as the “Services”):
(i) our websites, which is currently located at www.startapp.com (“Site(s)”);
(ii) the monetization platform for our Business Partners available at: https://portal.startapp.com/#/signin;
(iii) StartApp’s app developer partners’ (“App Developer”) that implement the StartApp Software Developer Kit (“SDK”) within their mobile app (“app(s)”) for the purpose of displaying advertisement.
This Policy describes how StartApp collects, uses, shares and secures the personal information you provide or that it receives, as well as your choices regarding use, access and correction of personal information.
This Policy is an integrated part of the StartApp’s the SDK License Agreement http://www.startapp.com/policy/publisher-terms/ as well as the Advertising Agreement http://www.startapp.com/policy/advertiser-terms/ which is a legally binding agreement between you and the StartApp.
This Policy covers the following topics:
- Types of Information We Collect
- Information We Collect from Business Partners
- Information We Collect from Users
- Use of Your Information by StartApp
- How We Collect Information
- Data Collection by Third Party
- Sharing Your Information with Other Companies
- Your Choices and Controls
- Children’s Privacy
- Data Security, Integrity, and Retention
- Do Not Track Disclosure
- Changes to the Policy
- Contact Us
If you have any questions about this Policy or our privacy practices, please do not hesitate to Contact Us as described below.
1. TYPES OF INFORMATION WE COLLECT
The first type of information is non-identifiable information which may be made available or gathered via your use of the App Developer’s app or the Services (“Non-Personal Information”). We are not aware of the identity of the User or Business Partner from which the Non-Personal Information was collected.
The Non-Personal Information which is being collected may include your aggregated usage information and technical information transmitted by your device, including: (i) certain software and hardware information (i.e., operating system, type of device, etc.); (ii) the session ID, the time and date you access the mobile app or Site, connect or disconnect to the Services, etc.; (iii) browsing data such as: browser type, visited URL, etc.; (iv) your IP addresses or Android ID or Advertising ID, IDFA or Device ID. Please note, we consider this data to be Non-Personal Information, however, in some countries and jurisdictions this data might be considered as identifying and “Personal Information”.
The second type of information is individually identifiable information, namely information that identifies an individual or may with reasonable effort identify an individual (“Personal Information”). Personal Information includes your email address and private password submitted upon registration and contact information such as your name, telephone number, address upon a submitting voluntarily request to contact us.
Please note that we may collect different categories of Personal and Non-Personal information from you depending on the nature of your interaction with the Services, as detailed below. If we combine Personal Information with Non-Personal Information, the combined information will be treated as Personal Information for as long as it remains combined.
2. INFORMATION WE COLLECT FROM BUSINESS PARTNERS
If you are one of our Business Partners, we may collect the following information from you:
- Registration: information that you provide when you create a StartApp account. For example, in order to register to the Services, we require basic contact information such as: first and last name, email address and company name, company address, etc. Further, during the registration process the Business Partners will be required to create a username and password, at which time you thereby represent and warrant that you are responsible for maintaining the confidentiality of your username and password. You represent and warrant that you will not provide inaccurate, misleading or false information to StartApp. If information provided to StartApp subsequently becomes inaccurate, not updated, misleading or false, you will promptly notify StartApp of such change.
- Payment:In order to submit payment to us for the use of the Services, or receive payments from us, as applicable, you will be required to fill in your payment details, such as: bank or financial account information, credit card or debit card numbers, PayPal account, etc.
- Technical: we also collect viewing and usage information that relates to your interaction with the Site, such as your IP address, the amount of time you spend viewing certain portions of the Site, etc.
- Newsletter Subscription:If you voluntarily subscribe to our Newsletter you will be asked to provide us with your email address, you can unsubscribe at any moment through your account or by clicking unsubscribe.
3. INFORMATION WE COLLECT FROM USERS
- Non-real time GPS location, points of interest or other geolocation data;
- Bluetooth devices and your device’s sensors such as the accelerometer, etc.;
- Carrier, ISPs;
- Device properties such as: operating system, operating system version, device type;
- Name of the App Developer’s mobile application through which a User interacts with the Services;
- Language settings;
- Network connection details and WiFi data;
- Internet browser used to access the Services;
- A query of your installed applications that does not identify them; and
- IP Address and Advertising ID or Apple IDFA (as applicable) or Android ID (solely when the Advertising ID is not available). Please note, we consider this data to be Non-Personal Information, however, in some countries and jurisdictions this data might be considered as identifying and “Personal Information”.
4. USE OF YOUR INFORMATION BY STARTAPP
StartApp uses the information it collects about you to provide the Services and to gain a better understanding of the products and services that may interest you and other Users. We may use your information in order to:
- Operate, manage and improve the Services;
- Respond to your inquiries;
- Provide you with requested services;
- Protect the rights or property of StartApp or third parties; and
- Deliver targeted advertisements on behalf of our Business Partners. You may opt-out of receiving such targeted advertisements as set forth below.
5. HOW WE COLLECT INFORMATION
Depending on the nature of your interaction with the Services, StartApp may collect information from you automatically or when you voluntarily choose to provide us with information, all as detailed in this Policy. We may also acquire information from other trusted sources to update or supplement the information that you voluntarily provide to us or that we collect automatically. Whenever technically possible, we will ask for your consent to collect your Personal Information and offer you the choice to opt-out.
If you are a visitor to the Site or a Business Partner, we collect information that you voluntarily provide us during your interaction with the Services solely for the purpose of providing the Services.
StartApp primarily collects information from Users when an App Developer serves an advertisement to a User by using the StartApp SDK, as detailed above. By downloading and using an App Developer’s mobile app, you have the opportunity to grant the App Developer with permission to collect Device Information and share it with StartApp.
For additional information regarding choices you may have with respect to our use of your information, please refer to the Your Choices and Controls section of the Policy.
6. DATA COLLECTION BY THIRD PARTY
When you access or use the Site, we may use industry-wide technologies such as “cookies” (or similar technologies), which store certain information on your device (i.e., locally stored) and which will allow us to customize the Service and content as well as enhance your experience of the Services.
The cookies and similar technologies used by us are created per session and do not include any Personal Information, other than your preference, navigation on the applicable app as well as the session key and allow us to analyze trends, track users’ movements around the Site, which are removed as your session ends. Most browsers will allow you to erase cookies from your device, block acceptance of cookies, or receive a warning before a cookie is stored. However, if you block or erase cookies your experience may be limited.
StartApp is not responsible for the content of any Third Party Content, or any additional links contained therein nor for the quality or accuracy, timeliness, completeness, safety or adequacy, fitness for a particular purpose of any content of any such Third Party Content. The offering of these features does not imply StartApp’s endorsement of, or association with the Third Party Content. We make best efforts to ensure the Third Party Content will not harm your experience, however we cannot represent or warrant to such Third Party Content. It is your sole responsibility to comply with the appropriate terms and conditions of the Third Parties Content as well as with any other obligation under copyright, secrecy, defamation, decency, privacy, security and export laws related to the use of such Third Party Content and any content contained thereon. In no event shall the StartApp be liable to anyone for any damage arising from or occasioned by the creation or use of the Third Party Content or the information or material accessed-through these Third Party Content. StartApp may at its sole discretion add, change, decline or remove, without notice, any feature or link to any of the Third Party Content from the Service or site.
7. SHARING YOUR INFORMATION WITH OTHER COMPANIES
StratApp will not share any Personal Information collected from you with third parties or any of our partners except in the following events:
(i) Authorized Disclosures. We may disclose your Personal Information to third parties when you consent to a particular disclosure of your Personal Information. Please note that once we share your information with another company, that information becomes subject to the other company’s privacy practices.
(ii) Compelled Disclosures. We will share your information, solely to the extent needed to comply with any applicable law or permitted by it, regulation, legal process or governmental request (e.g., pursuant to law enforcement inquiries, subpoenas or court orders), or when we believe, in good faith, it is required in order to enforce our policies (including our policies and agreements) including investigations of potential violations thereof or to detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues. In addition, we will share your information, solely to the extent needed to establish or exercise our rights to defend against legal claims or to prevent harm to the rights, property or safety of us, our users, yourself or any third party or for the purpose of collaborating with law enforcement agencies or in case we find it necessary in order to enforce intellectual property or other legal rights.
(iii) Agents / Service Providers. We may disclose Personal Information to our trusted agents and service providers so that they can perform requested services on our behalf. For example, we may share payment information with a third-party service provider in order to assist us with processing credit card payments. These entities are prohibited from using your personal information for any purposes other than providing StratApp with requested services.
(v) Non-Personal Information. We may share aggregate or Non-Personal Information with Business Partners and other third parties in accordance with the terms of this Policy. We may store Non-Personal and Personal Information on our servers or our cloud servers, use or share Non-Personal Information in any of the above circumstances, as well as for the purpose of providing and improving our App and Service, aggregate statistics, marketing and conduct business and marketing analysis, and enhance your experience with the App.
Furthermore, we reserve the right to use, disclose or transfer (for business purposes or otherwise) aggregated and processed data to third parties, including, inter alia, affiliates and consultants, for various purposes including commercial use. This information may be collected, processed and analyzed by the StartApp and transferred in a combined, collectively and aggregated manner (i.e., your information is immediately aggregated with other users) to third parties.
8. YOUR CHOICES AND CONTROLS
StartApp provides you with the ability to exercise certain choices and controls in connection with our treatment of your information. Depending on your relationship with StartApp, these choices and controls may include:
- Requesting access to the Personal Information collected about you that we hold;
- Correcting, updating or deleting the information associated with your StartApp account;
- Opting-out of targeted advertising delivered by StartApp, please note this does not mean you will not receive advertisements. This solely provides you with the choice to receive advertisements that are not targeted to you and to control the data collected on you for the purpose of displaying advertisements.
In the event you make such request, note that we may require certain information from you in order to verify your identity and locate your data and that the process of locating and deleting the data may take reasonable time and effort. Data privacy and related laws in your jurisdiction may provide you with different or additional rights related to the data we collect from you, which may also apply.
If you would like additional information about the choices and controls that may be available to you, or you would like to access your Personal Information, please Contact Us. We will respond within a reasonable time.
Even after providing your consent to this Policy, you are entitled to change your mind. If you do, you may easily opt out of the data collection, sharing process and targeted advertising services related to our Service. Please note that even if you opt-out, you may still receive content and advertising from StartApp. Opting-out just means that the advertisements you do receive from us will not be targeted in any sort of way.
You may also Contact Us and we will be happy to assist you. Note that once you opt out, part of the Services provided by us might no longer be available and some features may not work if you revoke the data transfer.
- You may control how your browser responds to cookies by adjusting the privacy and security settings of your web browser.
- You may limit the disclosure of certain Non-Personal Information by your mobile device to us and our Business Partners by adjusting the settings on your mobile device. For iOS mobile Devices, go to “Settings” from your Device’s home screen; scroll down to “Privacy”; select “Advertising”; and turn on “Limit Ad Tracking.” For Android mobile Devices, go to “Google Settings” on your Device; select “Ads”; and check the box labeled “Opt Out of Interest-Based Ads.”
- You may opt out of certain advertisers’ cookies and browser-enabled, interest-based advertising at the Network Advertising Initiative’s (“NAI”) website-NAI consumer opt-out and the Digital Advertising Alliance’s (“DAA”) website- DAA opt-out page. If you wish to opt out of interest-based advertising, you may also click here, or if located in the European Union click here. Please note you will continue to receive generic ads.
- Our Business Partners may also provide ways for you to opt out from or limit their collection of information from and about you. Please refer to the privacy policies for the Apps to learn more about the privacy practices of our Business Partners. Please note, however, that we are not responsible for the privacy practices of Our Business Partners, and other third parties.
9. CHILDREN’S PRIVACY
We do not use the Services to knowingly solicit data from or market to children under the age of thirteen (13). We request that such individuals do not provide Personal Information through the Services.
If you become aware or have any reason to believe that a child under the age of 13 has shared any information with us, please contact us and we will take reasonable steps to ensure that such information is immediately deleted from our files.
10. DATA SECURITY, INTEGRITY AND RETENTION
Your privacy is very important to StartApp and we are committed to protecting your Personal Information from unauthorized access, use or disclosure. We have implemented physical, technical and administrative security measures for the Services that comply with applicable laws and industry standards. Although we take reasonable steps to safeguard information, we cannot be responsible for the acts of those who gain unauthorized access or abuse our Services, and we make no warranty, express, implied or otherwise, that we will be able to prevent such access. We may adopt what we believe is appropriate data collection, storage and processing practices and security measures to protect against unauthorized access to such data.
StartApp also protects User privacy by seeking to minimize the amount of data that we store on our servers in the first place. If you feel that your privacy was treated not in accordance with our policy, or if any person attempted to abuse StartApp please contact us directly.
We retain the information we collect for as long as needed to provide the Service and to comply with our legal obligations, resolve disputes and enforce our agreements. StartApp will retain data collected for online behavioral advertising for as long as commercially useful to carry out its business purpose, or until an individual expresses an opt-out preference, but not longer than 24 months in an identifiable form, or as required by law.
StartApp may rectify, replenish or remove incomplete or inaccurate information, at any time and at our own discretion.
11. TRANSFER OF DATA
12. DO NOT TRACK DISCLOSURE
The Service does not respond to Do Not Track signals. For more information about Do Not Track signals, please see http://www.allaboutdnt.com/.
13. CHANGES TO THE POLICY
We reserve the right to periodically amend or revise this Policy From time to time, at our sole discretion. The most recent version of the Policy will always be posted on the Site. If we do make any changes, the updated date at the top of the Policy will be reflected in the “Last Revised” heading. If we make any material changes, that will substantially affect your use of the Service or the data collection by us, we will make best efforts to provide you with notifications by email (sent to the e-mail address specified in your account) or by means of a notice on this Site. We encourage you to review the Policy periodically to ensure that you understand how we collect, use and share information through the Services.
Any changes to the Policy will become effective immediately upon the display of the revised Policy. Your continued use of the App or Services following the display of such revised Policy, constitutes your acknowledgement and consent of such amendments and your agreement to be bound by the terms therein.
14. CONTACT US
If you have any questions or comments about this Policy, please write to us at:
584 Broadway St. 12th Floor Suite 1206 New York, NY, 10012
You can also contact us via email at: Support@startapp.com.
Please be sure to include your name, address and email address in any correspondence to us so that we can respond to your inquiry in a timely manner.
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.