Blog

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StartApp’s Top 5 in 2016

The last year was a landmark year for StartApp and we’re tremendously grateful to our clients! While we’re excited for what’s next in 2017,...

The Apple App Economy Is Enormous

In the first decade of the iPhone, Horace Dediu estimates Apple has now paid in excess of $60 billion to iOS developers through the...

What Programmatic Advertising Means for App Publishers – and How They Can Benefit from the Trends

What Programmatic Advertising Means for App Publishers – and How They Can Benefit from the Trends

It’s no secret that programmatic advertising is big and only getting bigger. Zenith Media estimates that the market will reach US$64bn in global spend...

Mobile App Download Size: Concerns and Solutions

Apple App Developers Earned $20 Billion Last Year

Apple reported that developers raked in $20 billion on its App Store in 2016, a 40 percent jump since 2015, CNBC reports. That suggests...

immersive advertising with vr headsets

Exploring Immersive Advertising

As advertisers contemplate what might be poised for breakout success in 2017, it’s a good time to look at some lessons from the potentially...

Mobile App Download Size: Concerns and Solutions

Mobile App Download Size: Concerns and Solutions

The concern over the size of mobile apps continues to grow. This means it has become even more important for app publishers to consider...