Blog

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Big Data, Revenue & Customer Experience: Insights

Given the granular information we can learn about users – and then target sell via ads or other placements: How should developers think about...

Watch the Presidential Debate In Virtual Reality

The first presidential debate will be live streamed on ABC News and Twitter. But what’s perhaps most interesting is that it will also be...

What Makes Smartphone Users Download an App?

A new survey finds the reasons why smartphone owners install a mobile app are pretty straightforward. Some key data points to highlight: 31.0% of...

Improving User Experience vs. Maximizing Revenue: How Should You Use Big Data?

It often feels like the continual trade off for any consumer product – the balance between maximizing customer experience vs. driving product revenue. We’re...

New App Store Naming Rule Unlikely to Impact Most

The Apple App Store will start enforcing a new rule limiting the length of an app’s name to 50 characters. They will also not...

How to Predict, Not Guess, a User’s Needs

This piece originally ran on Modern Marketing Xchange. by Igal Liberman, VP of Product Management for StartApp User acquisition costs for mobile applications are...