Podcast Episode 4- Eli Schwartz, Survey Monkey
The idea that messaging apps purely exist for messaging has quickly become yesterday’s news. From stickers to payments to games to stores to avatars and beyond, what once was a mechanism for quickly communicating a short message has become, simply, a platform. We’ve seen the growth take off in particular in Asia, where messaging platforms like WeChat or Line are finding new ways to generate in-app revenue.
To learn more, I spoke with Eli Schwartz, Director of International Marketing for SurveyMonkey. Not only does Eli focus deeply on the global marketplace, but to learn more about Asia digital markets – including the messaging apps phenomenon – Eli up and moved to Singapore for two years, embedding himself in the experience.