Podcast Episode 6- Caitlin Gutekunst, StartApp
We spoke with Caitlin Gutekunst, Head of Digital IP at StartApp, about the intersection of digital content, social and messaging apps, and brands. On average, we spend about 85 percent of our mobile time on our top 5 mobile apps and of those apps, we spend most of our time within social networks and messaging apps. And if that’s where we are, then you know that’s where brands want to be. And digital content like gifs, stickers, photo filters, and more will help them get there.