Mobibrick: Optimizing StartApp Integration to Increase eCPM and Revenue
Mobibrick initially integrated their library of apps with the same app ID in order to begin monetizing immediately and easily. StartApp advised them to instead create unique app IDs for all of their apps. Using one ID per app allowed StartApp’s insight-driven technology to present campaigns that better fit their users. Read our case study to see how this account optimization transformed Mobibrick’s KPIs.