In-App Advertising & the User Experience

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In today’s app economy, competitive advantage is built through creating positive user interactions and user experiences.

Yet, many publishers struggle with how to maintain a strong user experience when they are using in-app advertising for monetization.

In this whitepaper, In-App Advertising & the User Experience, we outline a few of the most effective strategies for finding the balance between app monetization and the user experience including:

  • Using data to your advantage
  • Choosing the right ad units
  • Placing ads in effective locations & more

Download In-App Advertising & the User Experience today to learn more!