StartApp Announces GDPR Compliance and Certification by ePrivacy
Becomes One of the First Data Companies to Announce Compliance Ahead of May 25 Deadline
NEW YORK, April 24, 2018 – StartApp, a leading mobile media and data company, today announced its certification for General Data Protection Regulation (GDPR) compliance by ePrivacy, an independent provider of data privacy and protection certifications and consultant for data regulation compliance. With the ePrivacy certification, StartApp becomes one of the first companies in the mobile media and data space to announce GDPR compliance ahead of the May 25, 2018 deadline.
Approved by the European Union (EU) Parliament on April 14, 2016, GDPR was designed to align data privacy and protection regulations across Europe. GDPR is notable because it not only applies to EU citizens living in the EU, but it also applies to any EU citizen outside of the EU. This means that any company that handles or comes into contact with data from EU citizens must adhere to GDPR guidelines.
“As the deadline approaches, the entire digital industry is buzzing about GDPR”, said Itay Rokni, General Manager of Data Solutions at StartApp. “StartApp has been working with ePrivacy to evaluate each of our product offerings and make adjustments for GDPR compliance. We are proud to receive the official certification seal from ePrivacy and announce our compliance. GDPR is already having a huge effect on the mobile industry – advertising, in particular. We hope this compliance seal will show to our partners that we hold ourselves to the highest standards and to the rest of the industry that adapting and evolving in necessary and achieveable.”
StartApp, a pioneer in understanding the intents, behaviors, and preferences of mobile consumers, leverages its database of over 1 billion mobile users to deliver innovative, mobile-driven solutions to its partners.
“The approval of GDPR by the EU Parliament represented a seahange for data protection and privacy for global digital consumers,” said Prof. Dr. Christoph Bauer, CEO at ePrivacy. “After a thorough audit of their offerings, we awarded StartApp with our GDPR compliance seal, certifying that the StartApp product fully adheres to our criteria catalogue based on GDPR.”
StartApp is a mobile media and data company that leverages its rich insights into mobile users’ intents and behaviors to power innovative mobile-driven solutions that help partners optimize and better execute their business strategies. StartApp partners with over 400,000 applications, reaching over 1 billion MAUs worldwide. Founded in 2010, the company is headquartered in New York with offices around the world.
ePrivacy advises and supports companies in the digital economy in Germany and Europe in all questions and challenges of data protection. As an independent service provider, ePrivacy certifies companies and products with the ePrivacyseal and applications with the ePrivacyApp seal for good data protection. Since its foundation, ePrivacy has awarded over 150 privacy seals. Prof. Dr. Christoph Bauer, managing partner of ePrivacy, works out solutions for companies together with a team of IT engineers and lawyers. The experts from ePrivacy are accredited auditors by the ULD (Landesdatenschutzzentrum Kiel), members of the working group Mobile Security of the “IT-Gipfel” and certification providers of the IAB Europe OBA Framework (voluntary self-regulation guidelines for the online advertising industry in cooperation with the EU). More information on www.eprivacy.eu