Take a look insideOur Company

Meet the team and see how we make fulfilling mobile moments

This is US

At StartApp, we believe that mobile tech enriches not only our daily lives, but also our communities and our world. Mobile devices are people’s most personal object in today’s busy world. It is important for each mobile user to get the most fulfilling and enriching experiences. Something that makes them feel special: a “moment”. We believe these fulfilling mobile moments can only be created through a deep understanding of mobile users. That is why we have compiled an unmatched volume of intelligent mobile data insights to help you understand user behavior and needs.

solutions 4
employees 160
founded 2010
Year Founded

Meet Our Team

Gil Dudkiewicz

Co-Founder & CEO

Gil Dudkiewicz, is our co-founder and CEO. Gil is a serial entrepreneur. He was the Entrepreneur In Residence at the Cedar Fund. Prior to StartApp, he was the CEO of SweetIM, which he joined as a pre revenue company with 5 employees and led them to be very profitable, and winning the Technology Rising Star Award by D&T Fast 50 Competition during his tenure. SweetIM was acquired by Perion Network (NASDAQ: PERI) on November 2012 for $41 Million.
He was also founder and CEO of MyDTV/MeeVee a personalized TV Guide and TV search. Gil is a member of the board of directors of the IAB Mobile Center, he holds an MBA from UC Berkeley and a B.Sc. in Engineering from the Technion.

Ran Avidan

Co-Founder & CTO

Ran is our co-Founder and CTO. Ran is in charge of the research & product development. Previously, Ran was Director of Business Innovation Strategy at Amdocs, VP of Products at NewACT (acquired by Amdocs) and held various product and development positions in Followap (acquired by NeuStar).
Ran holds a B.Sc. in information systems and an MBA from the Technion.

Gabi Cohen

GM Advertising

Gabi is the General Manager of the advertising business unit at StartApp. As part of her role Gabi is leading the R&D, product and global sales and client management of StartApp’s advertising business unit. Prior to that Gabi served as StartApp’s  Chief Revenue Officer. She was accountable for StartApp’s Sales, global client management, marketing operation and partners development. Before joining StartApp, Gabi consulted several leading international companies in the mobile marketing arena.

Prior to that, Gabi served as a Senior Vice president at Matomy Media group (LSE:MTMY) one of the world’s leading digital advertising companies, where she managed the Media partners of Matomy Market, established Matomy Mobile and served as its General Manager.

Gabi also established Online Marketing for SweetIM, which was acquired by Perion Network (NASDAQ: PERI) and served as an online advertising director at 888 holdings plc (LSE:888), one of the world’s most popular online gaming entertainment . Gabi holds a double major B.A degree in Economics and Management and EMBA in integrative management, both from The Hebrew University in Jerusalem.

Itay Rokni


Itay is our General Manager for SODA.  He is responsible for managing the company’s data business unit. Past positions at StartApp include CRO and VP of Marketing, Director of Online Marketing at SweetIM, which was acquired by Perion Network (NASDAQ: PERI) in November 2012 for $41 Million, founder and CEO of Rosh Creative Ltd., private early stage investor and Founder of G10 entrepreneurs club.  He holds an MBA in Entrepreneurship & Finance from Tel Aviv University and a BSc in Industrial Engineering & Management from Ben Gurion University.

Keren Ofek

VP Finance

Keren is our VP of Finance. Keren is in charge of all the financial management aspects of the company, providing leadership and management in strategic business planning, accounting and budgeting models.
Prior to StartApp, Keren was the VP of Finance at Kontera, Director of Finance at Shunra software and Manager at Ernst & Young. Keren is a CPA (Israel) and holds a MBA (Cum Laude) specializing in Economics and BA in Management and Accounting from the College of Management Academic studies.

Yuval Ryaboy


Yuval is our VP of Research and Development. He is responsible for all of the company’s product development and research activities. He has more than 10 years of experience in software research and development.
Yuval, formerly the company’s Director of R&D, has held various development positions in Amdocs, NewACT (acquired by Amdocs) and Mind CTI. He holds a B.Sc. in Information Systems from the Technion (cum laude).

Shlomi Beer

VP Data

Shlomi is the VP Data of Startapp.He loves interacting with people, data and technology. He served as head of data science at Agoda (a PCLN company) where he overviewed data science activities spanning from pricing strategy, online marketing, content automation, recommendation and testing increasing growth across all business products. Previously, he also held Algorithmic, Engineering, Research positions at Qlika, Freescale, MIPS and Microsoft. He authored several international publications and patents in the field of computer architecture, computer vision and data algorithms. Shlomi holds a PhD and MSc in computer engineering, and B.Sc in Electrical Engineering and Physics all from Technion (Summa Cum Laude).

Sagi Abiri

VP Data Solutions

Igal Liberman

VP Product

Igal is our VP of Product Management and leads the company’s product strategy. Igal brings to StartApp his extensive internet software development skills, as well as a great understanding of product and project management, which he acquired while working for some of the most innovative software companies in Israel.
Past positions include VP of Product Management at SweetIM, which was acquired by Perion Network (NASDAQ: PERI) on November 2012 for $41 Million, and Search Operation Leader at ICQ. Igal holds a bachelor of science degree in computational chemistry from Bar-Ilan University.

Omri Barnes

VP Corporate Marketing

Omri is our Vice President of Corporate Marketing. Omri leads the marketing strategy and execution. Prior to his current role, Omri was the Vice President of Strategic Partnerships. In this role, Omri managed North and South America’s client team. Prior to that, Omri led StartApp’s marketing team, growing the business from 10,000 integrated apps to 224,000 handling StartApp’s global account management, marketing communication and EMEA sales and business development teams.

Before joining StartApp, Omri was the Head of Marketing and Business Development at Deloitte Israel  (a global leading consulting and accounting firm). Omri holds a double major B.A degree in Management and Education Policy (summa cum laude) and MBA in Finance & Strategy, both from Tel Aviv University

Matan Avidor

VP Clients

Matan is the Vice President of Clients. He leads StartApp’s global client management and business operations. As part of his role, he designs and implements strategic planning and oversees client operations and goal setting to support the growth of the company. Matan, formerly the company’s Director of Publishers, joined StartApp in 2013 and has held various positions in the company. He holds a B.A degree in Economics and Management.

Shira Hoffer

Director HR

Shira is our  Director of Human Resources.  Shira joined StartApp 3.5 years ago (July 2013), bringing more than 15 years of experience in recruiting and human resources, from high tech companies, traditional industries and talent assessment & placement organizations.  Shira holds a B.A in Business Management, majoring in Human resources from the Ruppin Academic Center.

John Berard

Privacy Adviser

John Berard is the Privacy Adviser for StartApp. A founding member of the board of TRUSTe, today a leading global privacy management solutions provider, John is currently a member and has served on the board of the International Association of Privacy Professionals. He has previously worked for large U.S.-based public relations agencies counseling companies large and small and before joining StartApp, served as the CEO of a privacy-focused advertising software and services start-up.

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