Take a look insideOur Company

Meet the team and see how we make fulfilling mobile moments

This is US

At StartApp, we believe that mobile tech enriches not only our daily lives, but also our communities and our world. Mobile devices are people’s most personal object in today’s busy world. It is important for each mobile user to get the most fulfilling and enriching experiences. Something that makes them feel special: a “moment”. We believe these fulfilling mobile moments can only be created through a deep understanding of mobile users. That is why we have compiled an unmatched volume of intelligent mobile data insights to help you understand user behavior and needs.

solutions 4
employees 160
founded 2010
Year Founded

Meet Our Team

Gil Dudkiewicz

Co-Founder & CEO

Gil Dudkiewicz, is our co-founder and CEO. Gil is a serial entrepreneur. He was the Entrepreneur In Residence at the Cedar Fund. Prior to StartApp, he was the CEO of SweetIM, which he joined as a pre revenue company with 5 employees and led them to be very profitable, and winning the Technology Rising Star Award by D&T Fast 50 Competition during his tenure. SweetIM was acquired by Perion Network (NASDAQ: PERI) on November 2012 for $41 Million.
He was also founder and CEO of MyDTV/MeeVee a personalized TV Guide and TV search. Gil is a member of the board of directors of the IAB Mobile Center, he holds an MBA from UC Berkeley and a B.Sc. in Engineering from the Technion.

Ran Avidan

Co-Founder & CTO

Ran is our co-Founder and CTO. Ran is in charge of the research & product development. Previously, Ran was Director of Business Innovation Strategy at Amdocs, VP of Products at NewACT (acquired by Amdocs) and held various product and development positions in Followap (acquired by NeuStar).
Ran holds a B.Sc. in information systems and an MBA from the Technion.

Keren Ofek

VP Finance

Keren is our VP of Finance. Keren is in charge of all the financial management aspects of the company, providing leadership and management in strategic business planning, accounting and budgeting models.
Prior to StartApp, Keren was the VP of Finance at Kontera, Director of Finance at Shunra software and Manager at Ernst & Young. Keren is a CPA (Israel) and holds a MBA (Cum Laude) specializing in Economics and BA in Management and Accounting from the College of Management Academic studies.

Yuval Ryaboy


Yuval is our VP of Research and Development. He is responsible for all of the company’s product development and research activities. He has more than 10 years of experience in software research and development.
Yuval, formerly the company’s Director of R&D, has held various development positions in Amdocs, NewACT (acquired by Amdocs) and Mind CTI. He holds a B.Sc. in Information Systems from the Technion (cum laude).

Shlomi Beer

VP Data

Shlomi is the VP Data of Startapp.He loves interacting with people, data and technology. He served as head of data science at Agoda (a PCLN company) where he overviewed data science activities spanning from pricing strategy, online marketing, content automation, recommendation and testing increasing growth across all business products. Previously, he also held Algorithmic, Engineering, Research positions at Qlika, Freescale, MIPS and Microsoft. He authored several international publications and patents in the field of computer architecture, computer vision and data algorithms. Shlomi holds a PhD and MSc in computer engineering, and B.Sc in Electrical Engineering and Physics all from Technion (Summa Cum Laude).

Matan Avidor

VP Clients

Matan is the Vice President of Clients. He leads StartApp’s global client management and business operations. As part of his role, he designs and implements strategic planning and oversees client operations and goal setting to support the growth of the company. Matan, formerly the company’s Director of Publishers, joined StartApp in 2013 and has held various positions in the company. He holds a B.A degree in Economics and Management.

Omri Barnes

VP Corporate Marketing

Omri is our Vice President of Corporate Marketing. Omri leads the marketing strategy and execution. Prior to his current role, Omri was the Vice President of Strategic Partnerships. In this role, Omri managed North and South America’s client team. Prior to that, Omri led StartApp’s marketing team, growing the business from 10,000 integrated apps to 224,000 handling StartApp’s global account management, marketing communication and EMEA sales and business development teams.

Before joining StartApp, Omri was the Head of Marketing and Business Development at Deloitte Israel  (a global leading consulting and accounting firm). Omri holds a double major B.A degree in Management and Education Policy (summa cum laude) and MBA in Finance & Strategy, both from Tel Aviv University

Brian Murphy

VP Global Sales

Brian is our VP of Global Sales, overseeing our Advertising and Data sales teams around the world. He leads our sales managers in the US, Israel, India and China who focus on identifying and solving the needs of advertisers, publishers and various partners by leveraging StartApp’s advanced, data-driven products and services. Brian joined StartApp in early 2018 with over 20 years of experience in digital media and advertising technology, having led teams at companies including Google, Yahoo, DoubleClick, AdMob, Unified and Quantcast. He holds a Bachelor of Arts from St. Lawrence University.


Yinon Horwitz

VP Business Development

Yinon is our VP of Business Development.  He leads our Data division, working with marketers, data science, apps, brands and agencies alike to create data solutions that grow their business. He’s been with StartApp for 6 years, having worked in both Israel and New York branches. Over the years he helped build StartApp’s programmatic arm and our data global team. He is a frequent speaker at industry events and a co-chair of the IAB messaging group. Yinon holds a B.A. in Economics from The Israel College of Management with an emphasis on Marketing and Finance.


Shira Hoffer

Director HR

Shira is our  Director of Human Resources.  Shira joined StartApp 3.5 years ago (July 2013), bringing more than 15 years of experience in recruiting and human resources, from high tech companies, traditional industries and talent assessment & placement organizations.  Shira holds a B.A in Business Management, majoring in Human resources from the Ruppin Academic Center.

Sofia Zhang

Head of China Office

Sofia is the Head of China Office at StartApp. As part of her role, she leads the advertising, sales, and client management teams for the Chinese Market. Prior to StartApp, Sofia worked for Baidu as their Head of Global Game Business Development where her responsibilities included user growth and monetization. Before that, she served as Business Development Manager at Kingsoft’s international business division, where she helped develop their online games sales.  Sofia holds a B.A degree in Computer Science from Tianjin University of Technology.

Bikramjit Sohal

General Manager of India & Indonesia

Bikram is the General Manager of India & Indonesia at StartApp. He is leading the sales, operations and strategic planning efforts to manage growth of the company in the region. Before joining StartApp, Bikram was the CEO & Co-Founder of GoSavvy, a mobile commerce marketplace for unsold hospitality inventory in India.

Prior to that Bikram was Vice President at Turner Broadcasting Asia Pacific in Hong Kong where he led the global expansion of CNNGo, CNN’s Travel and Lifestyle digital business. He was also a Sr. Director & GM, Asia Pacific Portal Operations at AOL where he led AOL’s market expansion in Asia Pacific. Bikram has an MBA from The Yale School of Management, MS in Engineering from The George Washington University and BS in Engineering from Punjab Engineering College, India.

John Berard

Privacy Adviser

John Berard is the Privacy Adviser for StartApp. A founding member of the board of TRUSTe, today a leading global privacy management solutions provider, John is currently a member and has served on the board of the International Association of Privacy Professionals. He has previously worked for large U.S.-based public relations agencies counseling companies large and small and before joining StartApp, served as the CEO of a privacy-focused advertising software and services start-up.

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