StartApp & GDPR: What You Need to Know

Chances are that you’ve heard about GDPR – it’s all the mobile industry has been talking about for weeks.

Even if you don’t know, exactly, what GDPR is about (in that case, check out this great GDPR explainer from our friends at the IAB), you know that it’s a big deal and that companies are working hard to be complaint before the May 25, 2018 deadline.

As your mobile media and data partner, StartApp is no different.

Why is StartApp concerned with GDPR?

StartApp is global company, reaching mobile users in early every country including those in the EU. One of the keys tenets of GDPR is a change in what is classified as “personal identifiable information”. Under GDPR, personal information is defined as information such as name, email address, telephone number, address, or certain identifiers such your IP addresses, cookies, agents and possibly Android ID, advertising ID, IDFA.

The part in italics is especially important – not just for StartApp but for the whole mobile industry – as IDs are often used in ad targeting.

Here’s what you need to know about StartApp and GDPR:

To begin, a team of StartApp employees, in consultation with legal professionals, have spent the past year conducting a thorough review of all data storage and processing procedures, ensuring all required actions have been taken in order to achieve GDPR compliance. StartApp has been certified by ePrivacy as GDPR ready.

As part of this process, we’ve begun to make gradual changes to certain aspects of our platform. For example, we’ve published a detailed overview of all of our security procedures and have updated our privacy policy, terms and conditions for both publishers and advertisers, and have signed various binding Data Processing Agreements. Further, we have appointed a DPO and educated our staff on the importance of data security practices.

StartApp has also recently released GDPR-compliant SDKs for both Android and iOS which require developers to pass logs via an API of user consent for processing personal data. This SDK update is in addition to contractually obligating developers to have their own compliant privacy policy that includes a link to our privacy policy. Both SDKs are now available for download via the StartApp publisher portal.

If you have any questions StartApp and GDPR, we recommend first checking out our GDPR FAQs. The StartApp support team is also always available by email at or contact our DPO at for any further questions.

Current StartApp publishers and advertisers should check their emails leading up the May 25 deadline for important next steps.

We’ll be sure to keep everyone updated about any additional changes or important updates in the coming weeks.

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