StartApp Becomes 3rd Most Popular Android Monetization SDK
StartApp is again proud to share our standing Mobbo’s The State of Mobile Monetization report, released earlier this week. Mobbo’s report is a resource for app publishers and marketers looking for reliable benchmarks and insights into the top mobile SDKs. To compile the report, Mobbo – the most accurate SDK intelligence platform in the industry – analyzed over four million apps and over 1,000 SDK components from across Android and iOS from January through August 2017.
Take a look at StartApp’s rankings in each of Mobbo’s categories below:
Share of Voice
StartApp’s SDK ranks 4th in share of voice on Android and 7th in share of voice on iOS. When it comes to non-gaming apps exclusively, those rankings increase to 3rd on Android – behind only AdMob and FAN – and 4th for iOS.
When taken together, StartApp’s SDK is the 3rd most popular Android monetization SDK and the 4th most popular Android SDK overall.
StartApp’s SDK growth rate was 62.91% over the 90-day period.
Power Index Ranking:
In overall rankings, StartApp’s SDK ranked as #8 overall on Android and as #10 overall on iOS
In addition to ranking mobile SDKs, Mobbo also took a look at the mobile landscape to show the most popular monetization methods across operating systems. The results are eye-opening for both of the top operating systems:
On Android, Mobbo research shows that for mobile games, over 70% of apps using advertising of some kind, with over 21% containing in-app purchases, and almost 7% being behind the paywall. On iOS, those numbers are over 80% advertising, 11% in-app purchases, and over 17% behind the paywall.
For non-games on Android, over 63% use advertising, over 8% use in-app purchases, and 7% of non-games are paid. On iOS, 25% of non-games use advertising, only 4% contain in-app purchases, and over 19% are paid apps.
On Android, gaming apps used 3.64 SDKs on average and non-games used 2.82. On iOS the numbers were lower – only 2.73 SDKs were present on average for iOS games and 1.74 for non-games. In contrast to the average, the top publishers & apps use almost 10 SDKs per app across both operating systems.
You can read & download the full Mobbo State of Mobile Monetization report here
Join StartApp today to see how well our top-ranked SDK will work for you!