The New App Store Design: Will It Help Publishers?

discoverability

This month at Apple’s annual Worldwide Developer’s Conference (WWDC), the tech giant made an unexpected announcement: a completely redesigned App Store.

Apple presented the new App Store as being even more user-friendly, helping users discover the latest apps and games more easily and get more information about popular publishers and game studios.

It remains to be seen how the updates will affect Apple’s developers who, as Apple noted during WWDC, have earned over $70 billion since the App Store was launched in 2008 and have accumulated over 180 billion total downloads.

The new App Store will include:

  • The “Today” Tab: A new homepage curated by the Apple team that will feature new apps, editorials, interviews, and more
  • The “Games” Tab: A dedicated App Store section devoted only to mobile games
  • The “Apps” Tab: A dedicated section devoted to non-gaming apps
  • The “Updates” Section: a new section where users can see every update to their apps and learn what the update contains
  • Redesigned App Pages: Developers can now submit up to 3 video previews & 5 screenshots, and the page will now prominently display an app’s rating and chart rankings
  • More

apple app store

The new design will roll out with iOS 11 which is currently available in for developer preview and which will be available to the public this fall.

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