What Makes Smartphone Users Download An App?


new survey finds the reasons why smartphone owners install a mobile app are pretty straightforward.

Some key data points to highlight:

  • 31.0% of respondents said they downloaded an app because a friend recommended it, and nearly a quarter saw an ad for an app and found it to be interesting.
  • 13.5% of smartphone owners said they Googled something and the app looked like a good answer.
  • 13.0% saw an app featured by Apple or Google and assumed that it must be good.


But as any app developer knows, app retention is the next big challenge once a user downloads an app.

A new survey from Appboy found that less than a quarter of mobile app users worldwide will return to an app the day after they first use it.

Smartphone owners will also delete an app if they seldom interact with it. In fact, a studyfrom Millward Brown Digital indicated that roughly three-quarters of smartphone owners deleted an app because they rarely used it.


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