Google Play Requires ‘Ad-Supported’ Label

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Starting in January of this year, Google Play began requiring any new or newly updated apps to add an “ad-supported” label to their app page if the apps use in-app advertisements. Now, Google has rolled out this policy to all Google Play developers.

Prior to 2016, the ad-supported label was only required in the “Designed for Families” section of the Google Play store.

With the introduction of Android 6.0 last year, Google made a push to give users more control over the content on their phones, especially with new runtime permissions. The company says the new ad-supported label is meant to add transparency to the app store. The Apple App Store, which requires in-app purchase labeling, does not require ad labels.

Google notes the policy will affect all app categories, not just children’s apps, and will roll out to every country soon..

It’s also important for developers to note that this Google Play policy change won’t have any effect on third-party ad networks or ban advertising in apps. It’s simply a way for users to have more information about your app before downloading, much like how a content rating or in-app purchase label is already displayed on your app’s page.

However, this move isn’t making all developers happy. Many worry that users will make assumptions about the app’s quality when the new labels are added. But, considering a majority of major apps use ads to support their revenue, it will be interesting to see how it effects user downloads.

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