China Is Now The Leading Market For The IOS App Store
This is pretty interesting: Business Insider reports that China has now surpassed the United States as the leading market for iOS App Store revenue.
Some key highlights from the report:
- Chinese consumers spent five times more in the iOS App Store in Q3 than they have collectively over the past two years.
- Gaming revenue continues to be the main driver of iOS App Store revenue growth in China.
- Revenue generated from the next top categories — Entertainment, Social Networking, and Books — more than tripled YoY in China.
While local publishers dominate the Chinese market, the size of the market represents an enormous opportunity for Western app publishers. Many Western developers have been slow to enter China, but they may be able to increase their chances of success by partnering with local developers.