CCPA: What Is It and How StartApp Has Achieved Compliance
The California Consumer Privacy Act (CCPA) entered into effect on January 1, 2020. In this post, we’ll share with you important information about StartApp’s efforts to comply with CCPA and the changes we’ve made in our documents, which you may also need to do.
Who has to comply with CCPA?
Companies who process personal information of California consumers from at least 50,000 devices, or have revenues of $25 million or more from California businesses or users’ data, must be compliant no matter where they are located or working from.
StartApp falls under that definition. We encourage you to check if you are bound by CCPA as well.
What is the purpose of CCPA?
StartApp compliance with CCPA:
StartApp does not collect any identified information such as names, emails, phone numbers or social security numbers. The only identifiable data collected is the user advertising ID. In addition, StartApp does not collect any sensitive information (such as physical or mental health or condition, ethnic or communal origin, or intimate affairs or sexual life), nor does it knowingly collect any information from apps designated to children. Considering these restrictions, StartApp is not obliged to request users’ consent prior to collection of their data.
Information for Publishers:
If you use StartApp’s Services in a way that causes StartApp to collect personal information from California residents, you must provide all notices and disclosures required by the CCPA, including by clearly and conspicuously posting a link to communicate to California residents that they may opt out of any sales of their personal information. Behind such link, you must explain to end users that they may opt out of any sales of their personal information by using their mobile platform settings (on iOS, by enabling the “Limit Ad Tracking” setting, and on Android devices, by enabling the “Opt out of Ads Personalization” setting).