Identify opportunities and optimize your user experience with real-time, data-driven decisions
With SODA, you can contribute any piece of the user data puzzle you have, be it dating preferences, professional skills, or hobbies and interests.
The data puzzle pieces that we receive from all SODA partners are combined with StartApp's internal database and analyzed in real time. SODA insights will help you fill in data gaps and view a comprehensive picture of your users.
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Our platform analyzes more than 270 criteria to determine your users interests at the most granular level to allow you to identify and target the broadest or the narrowest user segments:
Insights to Optimize Every Stage of the User Experience
Streamline your on-boarding process with data profiles
Boost user activity and lengthen user session times
Recognize and re-engage users before they churn
Tap into new revenue channels through tailored targeting
A SODA Bubble is a mini-version of an app that is neatly integrated within another app, helping enrich the user experience by delivering tailored content options. With SODA Bubbles, your users can access cross-application functions like ordering a cab or sharing a video without needing to leave your app.