WHAT IS SODA?

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Identify opportunities and optimize your user experience with real-time, data-driven decisions

Understanding The Human Behind The User

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With SODA, you can contribute any piece of the user data puzzle you have, be it dating preferences, professional skills, or hobbies and interests.

The data puzzle pieces that we receive from all SODA partners are combined with StartApp's internal database and analyzed in real time. SODA insights will help you fill in data gaps and view a comprehensive picture of your users.

Ready to get started?

Anticipate What Your Users Want

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Our platform analyzes more than 270 criteria to determine your users interests at the most granular level to allow you to identify and target the broadest or the narrowest user segments:

basics

Basics
OS, Device,
Connection Type

demographics

Demographics
Age, Gender,
Country

interests

Interests
Games, Sports,
Music

intents

Intents
Job hunting,
Dating, Shopping

brands

Brands
Nike, Apple,
Walmart

Personalize The User Lifecycle

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Insights to Optimize Every Stage of the User Experience

registration

Registration

Streamline your on-boarding process with data profiles

engagement

Engagement

Boost user activity and lengthen user session times

retention

Retention

Recognize and re-engage users before they churn

monetization

Monetization

Tap into new revenue channels through tailored targeting

Introducing Our Bubbles

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A SODA Bubble is a mini-version of an app that is neatly integrated within another app, helping enrich the user experience by delivering tailored content options. With SODA Bubbles, your users can access cross-application functions like ordering a cab or sharing a video without needing to leave your app.



  • spotify
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    Spotify
    Connecting Users Through Shared Music
  • ticatctoc
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    Tic Tac Toe
    Peer-to-Peer Gaming to Nurture Engagement
  • seatgeek
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    Seatgeek
    Shared seats as a path to monetization
  • youtube
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    Youtube
    Viral Videos at The User's Fingertips
  • uber
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    Uber
    Connecting Your Users--in the Real World
  • 365
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    365
    Connect users over shared sports passions.
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    Open Table
    Book a table without interrupting a chat.
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    Yelp
    Give Users the Power of Local Research

Our Soda Vision

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Ready to get started?

Visit our FAQs to learn more