fraud_whitepaper

Winning the Fight Against Mobile Fraud

As the mobile ad industry continues to expand, many industry watchers fear that fraud loss will only increase. In a recent study of 60 million ad impressions, 34% of the impressions were identified as either suspicious or high-probability fraud. To many, the fight against ad fraud on mobile mirrors the fight against ad fraud on desktop; catch one fraudster, and two more pop up in their place.

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