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  • News
  • December 29, 2016
  • Virtual Reality, Real Revenue

    Ariel Shimoni, Director of VR at, explores the options for monetising VR content, what we can learn from mobile and the takeaway facts...

  • News
  • September 26, 2016
  • Mattel brands get more digital with StartApp

    New York-based mobile tech company StartApp is collaborating with Mattel to develop digital experiences for brands like Barbie and Hot Wheels. Under the multi-year...

  • Press Release
  • September 23, 2016
  • Mattel and Mobile Technologies Company StartApp Embark on Multi-Year Collaboration

    StartApp, an insights-driven mobile technologies company, today announced a strategic collaboration with Mattel, in which StartApp will develop digital experiences for many of Mattel’s...

  • News
  • September 21, 2016
  • Understanding Attribution: The Importance of Attribution Windows

    Mobile marketers want to understand the effectiveness of their marketing campaigns, especially because campaigns cost money. Luckily, in the mobile ecosystem, as opposed to...

  • News
  • September 6, 2016
  • How to Predict, Not Guess, a User’s Needs

    User acquisition costs for mobile applications are soaring; research from VentureBeat suggests that some companies are spending north of $20 per user.

  • News
  • August 29, 2016
  • 5 Helpful Articles for a UX Designer’s Intro to Virtual Reality

    I always wondered what went down at hackathons. Was it like a big lan party, but instead of playing games and interacting with one...


    GoMobile Tel Aviv
    Go Mobile Tel Aviv
    January 25, 2017
    StartApp White Nights Prague
    White Nights Prague
    February 13-14, 2017
    digital kids summit startapp
    Digital Kids Summit New York
    January 20, 2017
    Mobile World Congress
    Mobile World Congress Barcelona
    February 27-March 3



    #1 New York 2015
    #1 Software
    #7 Overall Rank


    #1 Place in 2015
    Deloitte’s Technology
    Fast 500

    #1 Place in 2015
    Crain’s New York
    Fast 50


    2015 Red Herring
    North America
    Top 100

    #3 Place in 2014
    Crain’s New York
    Fast 50


    Fastest Growing
    Private Companies
    in America 2014

    Press Kit