Many ad networks compete to serve ads within mobile apps on phones and tablets. These companies partner with app developers and take responsibility for serving and, sometimes, designing the apps’ ads. StartApp was one of the pioneers in this space, and was just named the fastest growing company in New York. It led the way toward designing “native” ads specifically for mobile user interfaces rather than simply shrinking website banner ads to fit on mobile screens.
Mobile ad platform StartApp has released the findings of a study into CTRs (clickthrough rates) for in-app ads. The company looked at the performance of ads based on the category of app in which they appeared.
StartApp’s direct partnership with developers allows them to offer advertisers over 6 billion monthly ad impressions worldwide across a variety of technologically advanced ad units, including ads in a 3-D format designed to maximize revenue while keeping user experience interference to a minimum.
Two months since it announced that it had hit the 1.5 billion download mark, and now mobile ad platform StartApp has passed the 350 million MAU milestone with 150,000 integrated apps.
Since its founding at the end of 2010, mobile ad platform StartApp has experienced skyrocketing growth. Known for producing innovatively designed mobile ads that integrate well with apps’ existing functionality, while helping developers monetize their apps, the company’s SDK has been integrated into 150,000 apps and reaches 350 million monthly active users. With mobile increasingly heating up, alongside StartApp’s strong market position and continuing growth, 2015 may be a seminal year for the company.
StartApp featured on PocketGamer: “StartApp looks to monetise Android apps with bundled search bookmark” ”with StartApp-generated revenue coming in anywhere between $10,000 and $50,000 should a developer be lucky enough to top the rather lofty figure of 1 million downloads.”
StartApp featured on AppBoy: “Startapp Brings Google's Web Monetization Model to Android Apps” “Startapp is now launching a new and interesting solution for Android developers to monetize their apps. In one word? Search. Hey, it worked for Google, didn't it?”
“StartApp thinks there's a better way to help developers get some cash, while at the same time bringing a better end-user experience.”
“StartApp is a new monetization and distribution platform for Android applications designed to address the challenges the platform has created in terms of revenue generation for developers”
“1 million downloads proves monetising from search bolt-on works on Android, says StartApp’s Itay Rokni”.
According to StartApp's latest numbers, the company seems to be onto something
With the sheer volume of downloads and rapidly expanding customer base (StartApp now integrates with 3,500 Android apps), the solution seems to be working.
Some developers have said that they have generated 10 times more revenue than they were before implementing StartApp.
StartApp's product, offering an alternative mobile search, is downloaded about 1.25 millions times a day
The most successful business models in the virtual world are the ones managing to make a very small income from hundreds of millions of users.
With StartApp’s ingenious and explosively growing mobile search engine, developers may have finally found a solid monetization solution.
Instead of forcing developers to charge a fee or add ads, StartApp generates revenue by using search
StartApp was chosen to be indluded in this list due to the fast growth both in the number of developers using their solutions and in the number of StartApp's downloaded.
This unique model is a hit among developers because it doesn't alter the app experience – keeping it free of ads.
This is one startup that stands to seriously aid entrepreneurs and developers as they attempt to make a living off of their mobile creations.
During the last eight months, the number of apps working with StartApp has trebled to reach 15,000 applications.
With the advent of StartApp, developers can monetize their apps with minimal disruption to the user experience; With over 500 million downloads and 15,000 app embeds to date, StartApp has become a hit among developers.
StartApp itself came from literally nowhere to being what it calls “the largest independent search distribution network in the Western world.”
As more and more developers look for ways to profit from the mobile boom, StartApp is one company helping along the way, latching onto the opportunity to innovate with new technologies.
In less than two years, Startapp has garnered over 800 million downloads and 25,000 app embeds. StartApp provides a mobile search engine plugin that integrates with any Android application.
StartApp has revealed the brand new 3D AppWall, which gives in-app ads new spunk -- and promises a visually-appealing ad strategy that users won't be able to ignore
The startup has just announced its one-billionth download, securing the company as a major industry player in mobile advertising and distribution.
StartApp hits 1.5B downloads, 70K installs, and 200M daily impressions. Key to being able to generate that level of developer interest is having a strong relationship with thousands and thousands of advertisers and having interesting and creative ad units.
One of the most common problems facing app developers is monetization. StartApp addresses this problem directly, offering clients a host of products to solve their mobile monetization woes.
Almost all startups start with an innovative product or new approach to the market; that’s part of the nature of having a startup. Very few and usually the least successful ones go with the “me too” approach.
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Mobile advertising platform StartApp now boasts 250 million monthly active users as well as 100,000 integrated apps.
Israel’s dynamic tech startup scene is no secret. The country has been called the “start-up nation” for years and, today, only the U.S. and China have more companies listed on the NASDAQ than Israel’s 90 – worth a total of $40 billion. Innovation continues and a new crop of Israeli tech startups are on their way up, transforming healthcare, entertainment, finance, media and a myriad of other industries. The hot startups below have secured funding from investors, and are perhaps, on their way to successful exits or IPOs. Here are 25 Israeli tech startups to watch this year:
Watch out, Silicon Valley. New York City is bursting at the seams with highly valuated technology companies that are beyond burgeoning—they’re firmly grounded in the city’s landscape and laying the foundation of a new Silicon Valley by the Hudson.