'US'

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About Startapp

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StartApp was founded in 2010 with the goal of consistently developing and providing the most innovative and effective mobile solutions for our partners. With SODA, our unique social data platform, partners can now craft a comprehensive, detailed picture of their users in order to optimize and successfully execute all of their overall mobile strategies.

StartApp currently partners with over 220,000 applications with a user base of over 477 million monthly active users worldwide. The company was formed by Gil Dudkiewicz and Ran Avidan and is headquartered in New York City with additional offices in San Francisco, Shanghai, Beijing, Moscow, Tel Aviv, and Sao Paolo.

Our Team

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Meet Our Management Team!

  • GIL DUDKIEWICZ
    GIL DUDKIEWICZ
    CEO & CO-FOUNDER
  • RAN AVIDAN
    RAN AVIDAN
    CTO & CO-FOUNDER
  • ITAY ROKNI
    ITAY ROKNI
    CRO
  • DROR YOSEF
    DROR YOSEF
    CDO
  • KEREN OFEK
    KEREN OFEK
    VP FINANCE
  • IGAL LIBERMAN
    IGAL LIBERMAN
    VP PRODUCT MANAGEMENT
  • OMRI BARNES
    OMRI BARNES
    VP STRATEGIC PARTNERSHIPS
  • YUVAL RYABOY
    YUVAL RYABOY
    VP R&D
  • GABI COHEN
    GABI COHEN
    VP MARKETING
  • JOHN BERARD
    JOHN BERARD
    CPO
GIL DUDKIEWICZ
CEO & CO-FOUNDER

Gil Dudkiewicz, is our co-founder and CEO. Gil is a serial entrepreneur. He was the Entrepreneur In Residence at the Cedar Fund. Prior to this, he was the CEO of SweetIM, which he joined as a pre revenue company with 5 employees and led them to be very profitable, and winning the Technology Rising Star Award by D&T Fast 50 Competition during his tenure. SweetIM was acquired by Perion Network (NASDAQ: PERI) on November 2012 for $41 Million.

He was also founder and CEO of MyDTV/MeeVee a personalized TV Guide and TV search. Gil is a member of the board of directors of the IAB Mobile Center, he holds an MBA from UC Berkeley and a B.Sc. in Engineering from the Technion, he lives in NYC with his wife and kids.

RAN AVIDAN
CTO & CO-FOUNDER

Ran is our co-Founder and CTO. Ran is in charge of the research & product development. Previously, Ran was Director of Business Innovation Strategy at Amdocs, VP of Products at NewACT (acquired by Amdocs) and held various product and development positions in Followap (acquired by NeuStar).

Ran holds a B.Sc. in information systems and an MBA from the Technion.

ITAY ROKNI
CRO

Itay is our CRO. Responsibilities include marketing, recruiting, PR and business development activities. Past positions include Director of Online Marketing at SweetIM, which was acquired by Perion Network (NASDAQ: PERI) on November 2012 for $41 Million, founder and CEO of Rosh Creative Ltd., private investor and manager of G10 entrepreneurs club.

Holds MBA in Entrepreneurship & Finance from Tel Aviv University and BSc., Industrial Engineering & Management from Ben Gurion University.

DROR YOSEF
CDO

Dror Yosef is the Chief Data Officer at StartApp, a global monetization and advertising mobile network. He is in charge of the company’s programmatic solutions and machine learning algorithms as well as data collection and analytics.

Prior to his position at StartApp, Dror was Chief Data Scientist at myThings, a global leader in customized programmatic ad solutions, and prior to that he was Chief Science Officer at G-STAT, a leading statistics consulting company where he implemented models in varied fields. Dror holds a B.A and an M.A in Statistics and Business from the Hebrew University in Jerusalem.

KEREN OFEK
VP FINANCE

Keren is our VP of Finance. Keren is in charge of all the financial management aspects of the company, providing leadership and management in strategic business planning, accounting and budgeting models.

Prior to StartApp, Keren was the VP of Finance at Kontera, Director of Finance at Shunra software and Manager at Ernst & Young. Keren is a CPA (Israel) and holds a MBA (Cum Laude) specializing in Economics and BA in Management and Accounting from the College of Management Academic studies.

IGAL LIBERMAN
VP PRODUCT MANAGEMENT

Igal is our VP of Product Management and leads the company’s product strategy. Igal brings to StartApp his extensive internet software development skills, as well as a great understanding of product and project management, which he acquired while working for some of the most innovative software companies in Israel.

Past positions include VP of Product Management at SweetIM, which was acquired by Perion Network (NASDAQ: PERI) on November 2012 for $41 Million, and Search Operation Leader at ICQ. Igal holds a bachelor of science degree in computational chemistry from Bar-Ilan University.

OMRI BARNES
VP STRATEGIC PARTNERSHIPS

Omri is our Vice President of Strategic Partnerships. As part of his role he is managing StartApp’s San Francisco office and the international business development and sales team. He is a frequent speaker at conferences and seminars focusing in the area of mobile advertising.

Prior to that Omri led the marketing team in Israel starting at a small group of 3 students to more than 40 full time employees handling StartApp’s global client management, online marketing and EMEA business development.

Before joining StartApp, Omri worked for Deloitte Israel, a leading consulting and accounting firm as the Head of Marketing and Business Development. Omri holds a double major B.A degree in Management and Education Policy (summa cum laude) and MBA in Finance & Strategy, both from Tel Aviv University.

YUVAL RYABOY
VP R&D

Yuval is our VP of Research and Development. He is responsible for all of the company’s product development and research activities. He has more than 10 years of experience in software research and development.

Yuval, formerly the company’s Director of R&D, has held various development positions in Amdocs, NewACT (acquired by Amdocs) and Mind CTI. He holds a B.Sc. in Information Systems from the Technion (cum laude).

GABI COHEN
VP MARKETING

Gabi is our Vice President of Marketing. She is leading StartApp’s EMEA business development and sales, global client management and marketing operations. Before joining StartApp, Gabi consulted several leading international companies in the mobile marketing arena.

Prior to that, Gabi served as a Senior Vice president at Matomy Media group (LSE:MTMY) one of the world’s leading digital advertising companies, where she managed the Media partners of Matomy Market, established Matomy Mobile and served as its General Manager.

Gabi also established Online Marketing for SweetIM, which was acquired by Perion Network (NASDAQ: PERI) and served as an online advertising director at 888 holdings plc (LSE:888), one of the world’s most popular online gaming entertainment . Gabi holds a double major B.A degree in Economics and Management and EMBA in integrative management, both from The Hebrew University in Jerusalem.

JOHN BERARD
CPO

John Berard is the Senior Privacy Officer for StartApp. A founding member of the board of TRUSTe, today a leading global privacy management solutions provider, John is currently a member and has served on the board of the International Association of Privacy Professionals.

He has previously worked for large U.S.-based public relations agencies counseling companies large and small and before joining StartApp, served as the CEO of a privacy focused advertising software and services start-up.

Company Stats

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top grossin apps
40%

Top Grossing Apps

We work directly with the publishers of 40% of the world’s top-grossing apps

sdk downloads
10.6 B

SDK Downloads

Since our founding in 2010, apps with our SDK have been downloaded billions of times

offices
6

Offices

We have 8 offices across the globe with localized teams of experts in their markets

active users
1.1B

Active Users

Reach our constantly growing traffic base of high value, unique users worldwide

apps
297K

Apps

We work directly with the world's top grossing apps, to supply the best traffic for you

geo coverage
100%

Geo Coverage

Traffic from every corner of the globe and employees around the world who know the markets

Company History

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Check out our history here

Timeline Events

StartApp founded First office opened in Israel

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SDK launched!

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HQ opened in New York

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Moved to a bigger office - Israel

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1 Billion SDK Downloads

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Office opened in China

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10TB of stored Data

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iOS SDK launched

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2 Billion SDK Downloads

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Office opened in San Francisco

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Crossed 100K registered apps

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20TB of stored data

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5 Billion SDK Downloads

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100TB of stored Data

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360 ad launched, first of its kind in the industry

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Crossed 200K Registered Apps

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Crossed 8 Billion SDK Downloads

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Our Offices

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new_york
New York
san_francisco
San Francisco
tel_aviv
Israel
shanghai
Beijing
china
Shanghai
kiev
Kiev