The Role of Advertisers in VR’s Future

ICYMI, a useful video from Ad Age on “Why the Future of VR Depends on Advertisers.” The piece features David Karlak and Jen Dennis of RSA Films.

Among the highlights:

  • “VR is now going to be consumer placement. They’re placing us in their world.”
  • “Brands… are realizing that the medium has a great potential to immerse people and touch them with that brand in a different way.”
  • “As somebody who is trying to sell a product, what better way to try to sell it than to show it to you and allow you to experience it?”
  • Watch the whole video here: