Businesses Begin to Adopt Virtual Reality

As we continue to note the various opportunities for brands, publishers, and advertisers around virtual reality, we also took time out to note how businesses are using VR. One sector we highlighted: Health care.

“Many of the uses are for patients, including some for kids. Others are being used by medical product makers as ways to take potential buyers into the operating room.”

Now the Wall Street Journal adds to the virtual reality conversation, with a piece titled “Virtual Reality Finally Catches On—With Businesses.”

The piece states: “Businesses are taking to [virtual reality] for training in industries from construction to medicine to sports. Executives say customized software that works like 360-degree video games can help teach employees more effectively, less expensively, and often more safely than traditional methods. Wal-Mart Stores Inc., for example, last week said it will expand VR training to all of its 200 employee training centers this year, after testing it in 31 centers. It plans to make the technology an integral part of training for 140,000 employees annually, said Tom Ward, a Wal-Mart vice president.”

Business Insider adds: “Walmart opened its first training academy last year. Each is connected to a Walmart Supercenter and provides all employees in the general area with a classroom setting to learn for two weeks before starting an entry-level job or new role.”

Another really compelling reason that some businesses are turning to VR? Safety.

The WSJ writes: “JLG Industries, a unit of Oshkosh Corp. , says VR is a safer and more efficient way to train operators of its boom lifts, who must learn to operate the vehicles from platforms extended up to 185 feet off the ground on giant arms. JLG’s training-system simulator, built by San Francisco-based ForgeFx Simulations, is networked so that multiple trainees across the globe can operate virtual machines in the same 3-D construction site—all without leaving the ground. “Hands down, it’s much safer than a real machine,” says Rick Smith, senior director of JLG’s global product training.”

Of course, some of the recent news from Apple’s WWDC in San Jose very well may encourage even greater VR use by businesses going forward.

As Business Insider reports, Apple “announced that with this fall’s MacOS High Sierra update, the Mac will support external graphics hardware — meaning you can plug in a box and greatly increase your machine’s graphical capabilities.”

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